Case Studies · RD Marketing & Advertising

See the thinking.
See the work.
See what changes.

Detailed, real-world style project breakdowns showing the challenge, strategy, execution and measurable outcome behind the work.

Explore case studies ↓ Start a project ↗
RD / CASE STUDIESESTD. 2025
How we present the work Challenge.
Strategy.
Execution.
Outcome.
ContextActionImpact
IMPORTANT CONTEXT

RD Marketing & Advertising is still building its client portfolio. The case studies below are illustrative project scenarios created to show the level of thinking, execution and reporting we bring to client work. The businesses and performance figures are examples, not claimed client results.

01 / CASE STUDIES

Built like real projects.
Presented with full context.

Each study follows the same structure: what was wrong, what we changed, how it was executed and what the outcome looked like.

Illustrative Case Study
SEO · Local Service Business

Turning an underperforming interiors website into an organic lead channel.

IndustryHome Interiors Primary GoalOrganic Enquiries Timeline6 Months
+184%Organic traffic
+126%Qualified enquiries
21 → 67Keywords in Top 10
-32%Paid lead dependency
01 / CHALLENGE

Traffic existed. Search intent did not.

The business had a visually decent website, but most service pages were generic, local intent was weak and important pages were competing for the same keywords. Organic traffic had plateaued and very little of it was turning into enquiries.

  • Generic service-page copy with weak keyword targeting
  • Minimal internal linking between high-value pages
  • Local commercial searches not properly covered
  • Technical issues limiting crawlability and page performance
02 / STRATEGY

Rebuild the search architecture around buyer intent.

The approach focused on making every important page own a clear search intent, then supporting those pages with content clusters, internal links and stronger local relevance.

  • Keyword, competitor and intent mapping
  • Service-page restructuring and on-page SEO
  • Internal-link architecture for commercial pages
  • Location-led content and Search Console refinement
03 / EXECUTION

What changed

Technical SEO cleanupService-page rewriteLocal keyword pagesInternal linkingContent clustersMonthly performance review
04 / OUTCOME

SEO became a meaningful acquisition channel instead of a visibility exercise.

The biggest shift was not simply more traffic. The site began attracting a larger share of high-intent searches, which increased qualified enquiries while reducing dependence on paid lead sources.

Before3.2KOrganic visits / month
→
After9.1KOrganic visits / month
Illustrative Case Study
Performance Marketing · Meta + Google

Reducing wasted ad spend while increasing qualified lead volume.

IndustryEducation Services Primary GoalQualified Leads Timeline90 Days
-44%Cost per lead
+71%Qualified lead volume
3.1 → 5.4%Landing conversion
2.4× → 4.1×Revenue return
01 / CHALLENGE

The campaigns were active, but the funnel was leaking.

Meta and Google were generating leads, yet the business could not confidently scale because targeting was broad, creative fatigue was high and the landing page was asking too much before earning enough trust.

  • Ad sets competing for overlapping audiences
  • Weak separation between awareness and high-intent campaigns
  • Creative messaging focused on features instead of buyer concerns
  • High-friction landing form and weak mobile experience
02 / STRATEGY

Fix the entire paid funnel, not just the ads.

The account was rebuilt around intent. Google captured direct demand, Meta created and retargeted demand, and both channels fed a simplified landing experience with clearer proof and a lower-friction form.

  • Campaign segmentation by buyer intent
  • Offer and creative-angle testing
  • Negative keyword and audience cleanup
  • Landing-page CRO and lead-quality tracking
03 / EXECUTION

What changed

Google Search rebuildMeta creative testingRetargeting layersLanding-page CROLead source trackingWeekly budget reallocation
04 / OUTCOME

More budget went toward the campaigns and audiences actually producing sales conversations.

Lead volume increased while cost per lead fell. More importantly, qualification tracking made it possible to optimize toward leads the sales team actually wanted instead of the cheapest form submission.

Before₹1,240Cost per lead
→
After₹690Cost per lead
Illustrative Case Study
Web Development · Conversion

Redesigning a professional-services website to turn more visits into enquiries.

IndustryProfessional Services Primary GoalConversion Rate Timeline8 Weeks
1.6 → 3.4%Visitor-to-enquiry rate
+88%Form completions
5.2 → 2.1sMobile load time
-27%Bounce rate
01 / CHALLENGE

The website looked established, but the user journey was unclear.

Visitors were landing on pages with dense copy, too many competing calls to action and very little guidance about who the service was for. Mobile speed was also hurting the first impression.

  • Unclear hierarchy above the fold
  • Services explained from the company’s point of view, not the buyer’s
  • Long forms with unnecessary fields
  • Slow mobile performance and inconsistent spacing
02 / STRATEGY

Make every section answer the next buyer question.

The site architecture was simplified around three decisions: understand the offer, build trust and make the next step obvious. Design polish supported that journey rather than competing with it.

  • Message hierarchy and page architecture
  • Conversion-led wireframes before visual design
  • Shorter forms and stronger CTA placement
  • Performance-focused responsive development
03 / EXECUTION

What changed

UX restructuringPremium UI systemResponsive buildSpeed optimizationForm simplificationAnalytics events
04 / OUTCOME

The redesign made the website easier to understand, faster to use and more effective at capturing intent.

Visitors reached key service information faster, more users completed the enquiry journey and the mobile experience stopped acting as a conversion bottleneck.

Before1.6%Visitor-to-enquiry
→
After3.4%Visitor-to-enquiry
02 / YOUR PROJECT

The next case study should start with a real business problem.

Tell us what is not working, what you want to improve and what outcome matters. We will build the right scope around it.

Explore services ↗ Start a project ↗